Wednesday, October 26, 2005

Online PR - Most Lucrative Marketing Method: By Paras Yadav

There are many ways available on net to publicize and market your business, but, one of the cheapest methods is to use online press release websites, as many of these offers free of cost or low-cost PR options.

With online press release one can simply reach the significant online community. PR web-sites offers article submission database of free content and reprint articles. Publishers, who are in quest of free reprint articles and the business community who wants to shoot their business, can make best use of this significant resource to enhance their marketing weapon.

Online PR is a unique way for your content to reach huge mass of people without spending too much money. Actually, many online PR sites allow submitting press release free of cost.

Another forms of online press release is internal PR, or PR on web-site. Posting press release on a separate web page helps to hike profit ratio. One can easily step forward by using keywords in each page of these releases appear on and then registering them individually in search engines.

The writing and distribution of feature articles is another way to take advantage of the efficiencies of online PR because web publishers, editors, journalists and website are always in search of good contents. Feature article writing is one of the best online or offline marketing techniques.

One of the key benefits to posting articles online is that provides the opportunity to include a biography,contact and resource box at the bottom of the article. This box should include contact information for your business and company background information. This resource box might bring you more response than most paid advertisements, and it's completely free of cost.

There also other cost-effective online PR strategies that work well include such as online kit, e-mail marketing, announcements, posting on forums, online bulletin boards, newsgroups and online radio, which is just getting popularized.

PR on the internet is so expanding rapidly because of its vast distribution network, the broad potential of contacts and of course, its cost-effectiveness.

Here is list of some sites, which provides free of cost or low cost press release facility:
www.prweb.com;www.internetbasedmoms.com;www.free-press-release.com;https://secure.dataovation.com/prweb/;www.powerhomebiz.com;www.prwizard.com
And many more you can find simply by typing a keyword "free press release submission".

Just check it out this way of marketing, I am sure it will generate substantial traffic to you web-site.

Paras Yadav: Freelance content/Article writer, have experience of almost editing 3500 news and content article. You can contact me for any task regarding content / article creating

Wednesday, October 12, 2005

Vital Tips to Create Well Crafted Article



People have found new technique of marketing online business, “Publishing Articles” on various sites and directories. It is the rapid and effortless methods to come up there. It also helps to build your own credibility as an industry veteran.

At the base of each article you are provided a chance to expand publicity for your online business.

The Internet is surged with the articles, due to growing awareness of advantages of publishing articles. There are ample of article sources to pick from. But, it is also growing harder to get yours noticed.

However, getting noticed for your article is not only way to gain success, it also requires to hold reader's interest with high-quality content.

This article will show the key essentials of writing a triumphant article. Here is some tips, you should consider prior and while writing the articles.

Explore before picking a subject: The most effectual way to write an article is to write on a topic in which the mass is interested. You should always do the research for your article should visit different forums that cover your targeted mass. Check out on what topic they are talking about or even searching for.

Select Article Title: Selecting the title of the article is the most significant judgment you have to make. Take sufficient time, while making up your mind on an article title. Try to find out whether it will be appropriate to haul your targeted market’s attraction.

Introductory paragraph:  Construct an introductory paragraph that indicates what is covered in the article. The introductory Paragraph should be of three or four line containing the summary of subject matter included in the article.

Content: Many of the articles seems like an advertorial or an abstracted marketing pitch that doesn’t provides any kind of vital information for the reader, it is hopeless. Make sure that your article contains some information that is useful to your targeted mass.

If you create an inadequate article, then people will not find it interesting. This could affect worse on upcoming articles.

Briefness: Make your article short and to the point. Readers are looking for concrete and useful information on well accepted targeted topics. To keep the verbage low and interest upbeat, make your article in only few paragraphs.

Use simple language: Excluding some countable English speaking countries, rest are have their own mother tongue. Be sure that you use simple and usual words if you are targeting international mass, so that they can understand you well.

Concluding paragraph: Include list any recommendations and added links essential to relate with the main subject matter. Include each element that is related and required to a focused topic.

Include your contact info: At last, include your contact info in a last paragraph at the bottom of the article. So that readers could contact and reach to you or your desired target.

Prepare for publication and re-edit your article: Even you feel that you have done a great job to your article it's a suggestion to leave your article for a day or two and then read it back so you can come know the missing element.

Promote: Submit your articles to various directories that provides free submission of the article to their article to their sites. There are many sites out there, which allow writers and author to submit their articles, for example http://ezinearticles.com, http://goarticles.com and http://www.shvoong.com and many more. You can search for directories on search engines by using keyword like “free article submission”.

So buddy, get prepared to be noticed, show the world you are the best. Wish you all the best.

Effective Press Release writing Tips

Effective Press Release writing Tips


This article will assist you to make out particular points while writing a news release for PR distribution through the press release network. A well prepared press release would attract journalists and is also well optimized for distribution to targeted audience.

Content of your press release: The content means the news story you want to publish.
The following points must be kept in mind at time of writing press release.

Make sure that the content you write is newsworthy. The intention of a press release is to make the people know to your news item, not to sell something to them.

A well crafted press release would cover all the 5 ‘Ws’ (who, what, where, when and why), providing the vital information about your company/organization, product/service or happening. Redraft your content if it seems like an advertisement.

Beginning should be firm: Your title and initial lines should cover, what you want to convey. The remaining part of your press release should depict the detailed information.

Make it for Journalists/Media agencies: The media agencies and journalists would grab your press release and carry it in their publications, with slight editing or no alteration. Try to make in such a way that even if your news is not reprinted word for word, it may cover whole amount of information.

Think in addressee’s way: Your press release should be able to find audience’s interest. Keep in mind that if you were a part of audience, would you like to read the press release, you made-out.

Does your press release appear “Realistic”: Try to point out real examples of your company/organization, as people are also intellectual enough to find out ‘what’s true and what not’?  Provide information on your product and services that can benefit them.

If your story is on a corporate highlight, make sure that you attribute achievement or breakdown to one or more events. If the company has achieved noteworthy escalation, share the reasons behind the success with the audience.

Button up the story with real facts: Avoid bluff and add-ons. If you find the content using much added extras, make it natural and real. If content seems too good to be true, turn down the tone little, as it may possibly hurt your own credibility.

Your press release should be in active voice, not passive. Verbs in the active voice makes your press release live.

Use only enough and necessary words: Avoid using superfluous adjectives, extravagant language, or unnecessary expressions like “The most powerful”. Tell your story with lesser words, as verbosity distracts from your content.

Avoid usage of terminology: However, a limited use of terminology would be allowed if required, if you aim to optimize news release for internet search engines. The finest technique to communicate your press release is to speak neatly, using regular language.

Avoid exclamation points: The use of exclamation point (!) may hurt you. However, if you have to use an exclamation point, use only one.

Obtain allowance: Companies are very defensive about their name and credibility. Get written permission before putting in an information or quotes from officials or associates of other companies/organizations.

Company Information: The press release should conclude with a short description of your company, which illustrates your company, products, service and a brief history of company. But if you are making a combined press release of two or more then two then you should, provide information of all the companies.

Good content drives prospective traffic to your website

Good content drives prospective traffic to your website

Have you ever thought of, how to make people re-visit your web-site? After reading this question many of you might have thought, luring them by mouthwatering offers, advertisements or offer high end services and products.

What so ever you have rolled out in your mind, but only ‘CONTENT’ is the key feature that drives mass to visit your site again and again.

Content is simply information, which acknowledges people about you and what your website is about.  I have seen several sites, which contains non-related content. I was in fact, confused that what this website is all about. You also might have experienced same like me.

The content of your website should be informative, from which people come to know about new things or be entertained. This would make them to come back at your website.

This article would show you how to make your content more eye-catching and instructive. Following are some guidelines to do so.

  • Update website with fresh content: Start publishing a newsletter that includes content and story about your service or products you bid on. Try to publish at least once in week. You can recommend filling sign up on your website to receive your newsletter regularly.

  • Feed rich keywords to content: The essential keyword in your contents would drive search engines to pick up your site. Use proper keywords according to your business.

  • Make sure it seems like non-commercial: Take care that your article should not reveal as commercial or advertising article.

  • Submit newsletters to the Directories: Article Directories are the best source of publishing and generating traffic to your web-site. Make sure that you put your contact and company information at the bottom of your article. This would lead significant mass towards your website.

  • Create Blog: Build a blog, naming similar to your place market or product. Blogs enables people to use your articles. Link it to your home page website that would ease your work, as rather then updating your main website with articles.

  • Visit related forums: Forum that are related to your business, would provide you better information about visitors. Answer their question, that you feel can answer it. Don’t forget to reply it along your resource box information and live link to your website or blog.

Above are the key factor that can raise traffic to your websites and hike ranking in the search engines. Remember one thing, in whatever manner you get visitors, you should make out truthful relationship and try to win their belief.

After all, businesses needs stand of trust to survive: and only this way you can generate massive traffic to your web-site and be able to make them your premium customers.

This article is true trial to stimulate you good people to generate prospective traffic to your website.  

Want to recover your Investments - Enhance website ranking

Want to recover your investments? Enhance Website positions

Whenever we invest, it’s our basic nature – to research on that particular business – isn’t it? Yes that’s what I want to summarize you.  Well, I was not an expert but practice made me.  

I am talking about your web-site, on which you have invest hundreds of human hours and thousands of dollars to make it presentable, but what if it doesn’t returns profit? Now this I would call a real BIG problem.

It requires substantial efforts and research, to bring your website in initial pages of search-engine. Why first, second and third page? Now you tell me keeping hand on your heart, have you ever gone beyond initial few pages to search your product?

To drag your website on top positions, search engine’s robots look for many things like keywords, content, internal and external links, quality of website etc.

Let’s take little tour to make you known, what requires and what not to make your website reviewed in top positions in search engines.

Keywords: Your keywords must be focused and specific, precise to what your product is. For example: Using a key phrase like "Jeans" will result in an innumerable flow of different searches like women’s jeans, kids jeans, men’s jeans, stone washed jeans, gun shot jeans and many more. It will make you confused where to go, but instead if you use “LEE mens regular fit jeans” would target only mass, interested in buying regular fit jeans.

Hence, there is a huge possibility of converting that aimed mass to a sale. Your keywords are your sales power; you can call them “Magic Box”. They must be selected rightly.

Compare with top sites: Evaluate your first page with the top sites on the search engine, study them as well. Look for their style, keywords and key phrase. It requires a deep research to find out the similarities and difference between your page and their.

Try to make out dissimilarity in keyword bulk, number of times your phrase and each word in your phrase appears compared to the text around URL address, page title, meta description, meta keywords, first paragraph on the page, body copy, bold or emphasized phrases, header or other tags, Alt tags, navigation system.

You might feel it hectic job to compare all these, you can use spreadsheet or commercial products that makes ease this repellent task. Uphold habit to keep looking for other new patterns and differences.

If you want to imitate that style in your own page, please do not duplicate or steal, just follow in your own words but without moving out from the pattern

Links can do miracle: Links are one of the most important factor to raise your site to top positioning (i.e. your web page deals with links to, from and within a web page, both internal and external).

In this evaluation, as you must compare and differentiate your page against the top contenders.

What you should look for: Total no. of internal links on that page; total no. of external links; and Number of links pointing to that page like the link/anchor text- which keywords are used and where, Google page rank value of incoming links, Alexa rank of incoming links.
Content: Its an key factor for constant expansion of your website is to add new content on incessant foundation since the most thing search engines are after is good quality websites with relevant content.Google Sitemap : Google Sitemaps is a new tool for website owners and publishers released by Google themselves. It facilitates to submit a sitemap (a map containing links to every page of your site) from your own homepage in .XML or in plain .TXT format that will support robots to spider your pages. This will result in a rapid indexing process of your site and could therefore even result in better search engine placements.
Have Patience: Though this process is not a one shot task, but continuously ongoing. Remember to verify your key phrases in short interval of time.
You would be thinking that how one can do all this with a single hand, don’t worry there are software programs that can help doing some of the digging and mathematical computations, outlining densities and organizing information for you.
Beware of dishonest SEOs: There are many SEOs out there to help you, but beware of untruthful ones. If someone says that he can raise your web-site positioning in a days or in a short duration, don’t trust him because its an long process to do. However, you can take help of someone knowledgeable and truthful.

Sunday, October 09, 2005

What Search Engine Looks For? Enhance web positions

Most of the people looking for products and services on the net, searches websites via major search engines such as Google, Yahoo, and MSN. Optimizing your website for higher search engine positioning is to allure mass to drive towards your website that is the likely to be your prospective buyer. To generate considerable traffic to your website it requires higher positioning in initial pages of search engines.

Here, I have given some key tips to dip you in the technical aspects available on the net to assist how to optimize your website.

The Title: Whatever text you put in the title will reviewed in the reverse bar of browser when people view the web page. So, place suitable title according to your business and products.Meta Tags: You might be aware of Meta tags or using this on your current website. We will talk on the description tag.

Description tag: Major search engines that support Meta tags will usually depict the description tag with the title in the results. Search engines many times hold entire Meta tag of the description field. The webmasters should keep in mind that that the description tags must be short to grab the attention of a user.

Keyword: You should research deeply before finalizing keywords, as it is the most important factor in website optimization. Each keyword’s weight, rate, size, status and proximity all have an effect on the ranking. You should optimize all these key factors cautiously. Examining the top ten ranking website’s content and ranking factors will assist you to optimize your website.

To find keywords, log on http://www.wordtracker.com/ and http://inventory.overture.com/.

Content: The content of your website should be informative that provides people come to acknowledged about new things or be interested in. This will result revisiting of the mass at your website. Try to make your content keywords rich to drive search engines to pick up your site. Use appropriate keywords according to your business or services you offer.

Create website sitemap: Make complete site map of your website, contain all the links of main pages of your website. So the search engine robots could explore your entire website. To see example follow this link: http://www.adidas.com/in/performance/sitemap.asp

Publish articles and newsletter/press releases: Writing and publishing is one of the best ways of marketing your website on internet. It helps to generate substantial traffics to your website. You can submit articles to e-zines, article directories, web sites and magazines that offer article submissions. Don’t forget to include your business information and contact address at the bottom of the article.

Article Directories: http://www.shvoong.com/, http://goarticles.com/, http://www.uniterra.com/, http://www.allfreelancework.com/, http://ezinearticles.com/ etc. Use keyword “article submission” in your search.

Press release sites: http://www.free-press-release.com/, http://www.prweb.com/, http://www.prleap.com/, http://www.pressbox.co.uk/ etc. Use keyword “free press release distribution” in your search.

Post ads: You can place your ads on free advertising and classified ad sites, free links sites, newsgroups, which offers ads posting.

Link: The most effectual method to make your pages important for the search engine crawlers, creating links to other sites with yours. It makes your website worthwhile for the search engines. The more links at website the more significant website is considered, and will be rewarded with higher page ranks. However, not all links are considered valuable by the search engines. The search engine will consider links more valuable if they are from sites that are having higher page ranks and also offers similar area of interest as your. Use keyword “free link exchange” in your search.

Submit Website to search Engines: After optimizing you web site, its time to submit it to all major search engines such as Google, Yahoo, MSN etc, after all for this only you have optimized your web site. There are many web-sites that provide manual free submission to almost all the main search engine. Use keyword “website submission” in your search.

Submit to the directories: Search engines and directories are different. Do not mix them. Be very careful while submitting your website to a directory. Read the directory's submission directions with full presence of mind. You can submit to directories like DMOZ and also paid directories like Yahoo. Use “web directory submission” in search.

Regular inspection of website: Once you achieve targeted page ranks and positions in search engine, don’t become lousy; after all it is not forever. You should keep eye on your contenders’ activities. If you are not satisfied with search engine ranking results, you should optimize your website more to attain higher search engines ranking position.

This article was created a significant and analysis. This was brief description for optimizing website. Very soon I am going to publish informative articles on each of these key factors.